What was the Yeezy movement in Philly like? I was able to cop online while watching the Paquiao debacle.
I may be biased because I won a pair through the Villa scavenger hunt, but I thought it was organized very well (after they got the details straightened out).
The opened the online registration via EventBrite on Monday for the first 150 people. The scavenger hunt was on Thursday, starting at 4am on the Art Museum Steps. We got there, checked in, got Villa Yeezy 2 shirts, and they went over the rules. You were given 4-5 riddle clues at a time. You had to solve the riddle to get to a location in the city. Once you got to the spot, you had to take your picture in front of the landmark with your Villa sign to prove you were there. After you got your 4-5 pictures, you had to solve a riddle to get to the next checkpoint. There you checked in where they would check to make sure your pictures were correct and then they gave you the next set of clues. There were four checkpoints throughout the day.
There were 18 pairs of Yeezy's available (sold for retail). They initially said that the 17 people with the shortest overall scavenger hunt time for all of the checkpoints would win the shoes. However, this didn't work because there were always lines of people at each checkpoint, and it was impossible to know exactly when people got there (got really bad at the 2nd checkpoint). So it was changed to the first 17 people to arrive at the final checkpoint would win the shoes. The 18th pair would be raffled off to all of those who completed the scavenger hunt but didn't finish in the top 17.
The clues got harder as the day went on, specifically with the final checkpoint which had some really tough clues. At the final checkpoint, they had vans to take the winners to Villa on Broad. They had the store shutdown just for us. DJ Clark Kent performed and they had food and drinks for everyone. I think people would have been into it more if we weren't all exhausted from running around Philly for 16 straight hours, but it was still really cool. Everyone who didn't win was given a $50 Villa giftcard which I also thought was really cool of them. Then they called out the winners and we got to pick up our shoes.
Overall, I thought Villa did a great job with this. I'll never spend days camping out for shoes, so this was the ideal option for me. One day of work put in and I was lucky enough to win. I was worried a little about security before the hunt started, but Villa hired two armed guards to work the entire hunt, and had extra security at the store when we got our shoes. They really put a lot of their own money into this so I appreciate that.
I started the day working alone but met up with a dude halfway through (my man Octaveous on the bike) and we worked together from there on out to solve the clues and get to the locations. He finished 9th and I finished 10th. There were some out-of-towners in the hunt. I think living in Philly and knowing how to get around was a huge advantage.
Shoutouts to everyone else I met as well. All of the other winners, Wreckinkickz who started the original Yeezy 2 thread, a couple of other NT'ers I met, and everyone else. A lot of cool people.
The day started at 4am and didn't end until 10pm. It was exhausting but for a pair of shoes this exclusive, I would do it again.